Marketing, people & good ideas.
I'm Liv. I study marketing and I learn most of it by doing — selling, writing, filming, fixing. I'm interested in why people choose what they choose, and how an idea becomes something someone actually cares about.
I like understanding why things work — brands, people, ideas, decisions.
I'm early in my career. That's exactly why I'm trying everything I can.
I'm Liv, 19, from Tallinn. I've always been pulled towards the place where creativity has to earn its keep — why one brand stays in your head, why one message lands and the next one disappears, why a small detail can change how the whole thing feels.
At EBS that curiosity turned practical. I took responsibility for marketing in a student company, sold to real customers face to face, and learned fast that a good-looking idea means very little until someone chooses it.
Since then I've worked with social media, helped family businesses with content, spent time in hospitality, and kept learning by doing rather than by waiting.
The next chapter is Madrid.
Grew up here. Still the reference point for everything I compare things to.
Competitive skiing through most of my childhood. It set the pace for how I work.
Entrepreneurship & Digital Technology. School where the business had to be real.
Head of Marketing. Positioning, content, fairs, and a lot of direct selling.
Social media and content — the first place I could test ideas properly.
Hospitality and administrative work in a respected Tallinn restaurant.
Marketing studies in Spanish, in a city I chose on purpose.
Head of Marketing 2024–2025
At EBS, marketing stopped being something I studied and became something I had to make work.
I led the marketing side of a student company: positioning, the social accounts, the content plan, and how we talked about the product. I also stood behind the table at fairs, sold directly, pitched, and listened to why people said no. That part taught me more than any slide.
Hospitality & administrative work 2026
Hospitality showed me the side of a brand people experience rather than see in an ad.
Working in a premium Tallinn restaurant meant standards you keep whether or not anyone is watching: preparation, coordination between people, consistency across a full service, and attention to details guests notice only when they're missing.
Social media & content Since 2023
My earliest marketing was helping businesses close to home say things more clearly online.
Photos, captions, posting rhythm, tone of voice — and the honest feedback loop of seeing what people react to. Small budgets, real audiences, and enough freedom to experiment and be wrong quickly.
Entrepreneurship & Digital Technology
Tallinn
A programme built around running real student businesses, not case studies about them.
Marketing
Madrid
Continuing marketing studies in Madrid — new language, new market, same curiosity.
Understanding what makes a brand feel coherent instead of just decorated.
Turning an idea into something people actually stop for.
Listening properly before trying to convince anyone.
Making a complicated thing simple without making it thin.
A brand is every interaction, not only the marketing.
Still learning. Definitely improving.
Meeldiv tutvuda.
For about ten years competitive cross-country skiing was a big part of my life. It taught me something I still use: improvement is far less dramatic than people imagine. You repeat the work, make small corrections, and one day the difference is obvious.
Travelling, hiking, drawing, skiing, and an ongoing habit of noticing why places, menus and shopfronts are built the way they are.
I'd rather ask one question too many than pretend I already understood.
Details stay small only until somebody gets them wrong.
I'm comfortable saying I don't know yet. It just means there's work to do.
Ten years of sport made showing up on ordinary days feel normal.
Internships, marketing projects, collaborations, interesting companies — or simply a conversation worth having.